By Our Reporter
Insurers in the East Africa region need to innovate when it comes to the design and delivery of products and services. This will not only foster greater loyalty amongst consumers, but also help to change the perception that the insurance industry is still playing catch up. This is according to South Africa based global IT company, SSP.
African insurers have an opportunity to enhance business models and solutions in order to improve their experience and increase customer satisfaction.
“A recent Celent survey on innovation showed consumers expect a high degree of innovation from their financial service providers, especially when it comes to service delivery. However, while most financial services professionals agree that innovation is essential for relating and engaging with customers, only a minority identify innovation as a critical part of their companies’ strategies,
