Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey David Case’s journey through Uganda’s advertising industry is as much a history of the craft as it is a personal story of resilience, reinvention, and vision. Beginning as an intern at MCL McCann in 1988, he learned the trade in an era of hand-drawn illustrations, cut-and-paste newspaper layouts, and painted billboards. Over the decades, he rose to lead Uganda’s most respected creative agencies, steering them through the seismic shifts of the digital revolution and into the era of artificial intelligence.

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda Advertising Association. In this conversation with Muhereza Kyamutetera, he reflects on defining campaigns, the importance of mentorship, the pressures of leadership, and his vision for positioning Uganda as a continental hub for world-class creative work. What was the Ugandan advertising scene like when you first got involved? Back in 1988, I had the fantastic opportunity to intern at MCL McCann, where I had the privilege of working alongside…