Creative industry Uganda Archives

Joshua Kamugabirwe, Team lead at TROI Media.

MadMan on a Mission: TROI Media’s Joshua Kamugabirwe’s Vision for a More Agile, Accountable, and African Advertising Future

Uganda’s advertising landscape is undergoing a quiet but meaningful shift—and one of the boldest signals of that transformation is TROI Media, a new-age agency that has quickly proven its ability to punch

December 11, 2025

Business & Markets·Media & Communication

Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work — From a young creative on the left to the industry leader and serial investor he is today, David Case’s journey reflects over three decades of shaping Uganda’s advertising landscape and championing its next generation of talent.

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda

September 1, 2025

CEO Perspectives·The Big Story

Trevor Ariho appointed to Chair Internal Planning Committee for 6th Presidential CEO Retreat

Trevor Ariho, Chief Executive Officer of the League of East African Directors (LEAD), has been appointed to chair the Internal Planning Committee for the 6th Bi-Annual Presidential CEO Retreat. Ariho will steer

August 19, 2025

The Big Story