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TodayFriday, May 15, 2026

AI in advertising Uganda

Peter Magona, Managing Director of TBWA\Uganda, in various settings including team meetings, award celebrations, and office portraits, reflecting his leadership in the advertising industry.
Peter Magona, Managing Director of TBWA Uganda, has navigated a remarkable journey from pharmacy to advertising, building brands with a focus on strategy, consistency, and the long game. For him, the true client is always the brand — and success is measured not just in ROI, but in return on relationships.

Q&A𑗅Peter Magona: The Pharmacist-Turned-Strategist Dispensing Kick-ass Campaigns

Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end
September 6, 2025
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Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work
From a young creative on the left to the industry leader and serial investor he is today, David Case’s journey reflects over three decades of shaping Uganda’s advertising landscape and championing its next generation of talent.

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda
September 1, 2025
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