Login
Subscribe
TodayMonday, April 27, 2026

Uganda Advertising Association

Panelists engage in conversation under the theme Integrating Digital and Traditional Marketing for Maximum Impact, as the roundtable spotlighted the need for stronger strategy, better measurement, and more connected brand experiences in Uganda’s evolving marketing landscape.

Uganda’s Marketing Industry Faces a Wake-Up Call at Inaugural Digital Roundtable

At the inaugural Digital Marketers Roundtable organised by the Uganda Digital Society, one message was clear: marketing in Uganda needs a reset. Bringing together industry leaders, including John Ssenkeezi, President of the
April 6, 2026
·
Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.
Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a
December 16, 2025
A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.
A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next. Not the
December 15, 2025
Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.
Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what the machine
December 12, 2025
A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.
A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly when their
December 10, 2025
Rommel Jasi, Managing Director of Saladin Media and Chair of the Uganda Advertising Association, engaging in industry, community, and leadership activities that reflect his commitment to ethical advertising, creative excellence, collaboration, and purposeful leadership in Uganda’s fast-changing marketing and media landscape.
Rommel Jasi – Industry Leader, Strategist, and Advocate – With nearly two decades in Uganda’s fast-evolving advertising and media sector, Rommel is recognised for blending data-driven strategy with human-centered storytelling. As Managing Director of Saladin Media and Chair of the Uganda Advertising Association, he champions collaboration over competition, ethical leadership, and the restoration of industry standards—believing that true legacy lies in the people, systems, and values you leave behind.

Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of resilience, reinvention,
September 5, 2025
··
Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work
From a young creative on the left to the industry leader and serial investor he is today, David Case’s journey reflects over three decades of shaping Uganda’s advertising landscape and championing its next generation of talent.

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda
September 1, 2025
·
A photo montage of the Silverback Awards' organisers. From Left to Right; Preetesh Sewraj- CEO, Loeries, Ms. Charity Winnie Kamusiime-Asiimwe, President of the Uganda Marketers Society, and, Rommel Jasi, Chairman Uganda Advertising Association.

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd edition of
August 14, 2024
Sylvia Nashuha (2nd L), Marketing Manager, Corporate & Business at KCB Bank Uganda, Ms. Rhoda Musiima (3rd R) Yong Silver Back Winner Under Digital Category, and Ms. Martha Aheebwa (4th L) Yong Silverback Winner under PR Category with other winners and officials posing for a photo Award at the Silverback Awards organized by Uganda Advertising Association to celebrate and recognize Creatives in Uganda. The award gala was held at Kampala Serena Hotel on 12th November 2022.

Advertisers’ Young Silverback Digital Category Gets UGX5 Million Boost from KCB Bank Uganda

Uganda Advertising Association’s (UAA) –Young Silverback Competition, the Digital category has received UGX 5 million boost from KCB Bank Uganda for the initial Young Silverback competition. The Young Silverback Competition is an
November 17, 2022
1 2

 

error: Content is protected !!