Ugandan advertising campaigns

Daniel Ligyalingi, Maad Advertising Uganda, Uganda advertising industry, financial discipline in advertising agencies, building sustainable ad agencies, media investment management Uganda, Mike Daugherty MCL McCann Uganda, Adris Kamuli Maad Advertising, QG Saatchi & Saatchi Uganda, Warid Telecom advertising campaigns, ethics and integrity in media buying, agency leadership and culture Uganda, Maad Advertising success story, managing agency finances for growth, Uganda creative industry business lessons, CEO East Africa Magazine, East Africa Business News, Uganda Business News, Mad(Wo)Men of Uganda, East Africa creative industry
Daniel Ligyalingi — Co-Founder of Maad MCann, seasoned media strategist, and industry mentor — embodies the discipline, integrity, and financial prudence that have defined his two-decade journey in Uganda’s advertising industry. His story is a testament to how sound money management, ethical leadership, and a culture of accountability can build agencies that endure.

An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular mentors who
October 19, 2025
Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work
From a young creative on the left to the industry leader and serial investor he is today, David Case’s journey reflects over three decades of shaping Uganda’s advertising landscape and championing its next generation of talent.

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda
September 1, 2025

 

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