Peter Magona, Managing Director of TBWA\Uganda, in various settings including team meetings, award celebrations, and office portraits, reflecting his leadership in the advertising industry.
Peter Magona, Managing Director of TBWA Uganda, has navigated a remarkable journey from pharmacy to advertising, building brands with a focus on strategy, consistency, and the long game. For him, the true client is always the brand — and success is measured not just in ROI, but in return on relationships.

Q&A𑗅Peter Magona: The Pharmacist-Turned-Strategist Dispensing Kick-ass Campaigns

Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end
Paul Mbuga, Partner at S&L Advocates, one of Uganda’s leading corporate and commercial lawyers, renowned for advising on high-value transactions and complex corporate restructurings — the most recent being the MTN Uganda fintech separation. A trusted legal counsel to MTN on multiple landmark deals, Mbuga is no stranger to the telecom giant’s boardroom and deal room.

Meet Paul Mbuga, the Corporate & Commercial Lawyer Advising MTN on Its Fintech Separation

When MTN Uganda set in motion the structural separation of its mobile money business into a fully independent, Bank of Uganda–licensed fintech company, it was clear this would be one of the
September 6, 2025
Rommel Jasi, Managing Director of Saladin Media and Chair of the Uganda Advertising Association, engaging in industry, community, and leadership activities that reflect his commitment to ethical advertising, creative excellence, collaboration, and purposeful leadership in Uganda’s fast-changing marketing and media landscape.
Rommel Jasi – Industry Leader, Strategist, and Advocate – With nearly two decades in Uganda’s fast-evolving advertising and media sector, Rommel is recognised for blending data-driven strategy with human-centered storytelling. As Managing Director of Saladin Media and Chair of the Uganda Advertising Association, he champions collaboration over competition, ethical leadership, and the restoration of industry standards—believing that true legacy lies in the people, systems, and values you leave behind.

Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of resilience, reinvention,
Diageo appoints Christopher Wangai Gitau as General Manager, Greece, effective 1 October 2025. With over 25 years in FMCG, Gitau is celebrated for driving growth, innovation, and high-performance cultures across Africa and beyond.
Christopher Wangai Gitau, newly appointed General Manager, Greece at Diageo, hailed by senior leaders as a firm, disciplined, and charismatic leader with over 25 years of FMCG experience.

Serengeti Breweries’ Christopher Gitau Appointed General Manager, Greece at Diageo

Diageo has announced the appointment of Christopher Wangai Gitau as General Manager, Greece, effective 1 October 2025. In this role, he will report to Olena Neznal, Managing Director for Eastern & Central
John Chihi, Founder and Lead Consultant at Media Age PR, engaging in moments that reflect his leadership, storytelling, and contributions to Uganda’s public relations industry.
A confident John Chihi — Founder & Lead Consultant at Media Age PR — whose 23-year journey in Uganda’s communications industry has been defined by shaping brand stories, nurturing young talent, and leading award-winning campaigns that have set new benchmarks in PR excellence.

Media Age PR‘s John Chihi: The Quiet Architect of Uganda’s Modern PR Agencies Industry

From his early media days at Kenya Broadcasting Corporation and Nation Media Group to a career-defining Coca-Cola assignment that brought him to Kampala, Chihi recounts the evolution of PR from a misunderstood
Adris Kamuli, award-winning co-founder and Managing Director of Maad McCann, discusses his leadership journey, creative excellence, and role in shaping Uganda’s advertising industry through bold campaigns, mentorship, and global-standard branding strategies.
Adris Kamuli, co-founder and Managing Director of Maad McCann, showcases some of the accolades and industry recognitions earned by the agency over the years — a testament to its bold creativity, global standards, and lasting impact on Uganda’s advertising industry.

Adris Kamuli: The MadMan Who Made Maad a Creative Powerhouse

From creating culturally resonant work for top-tier clients such as MultiChoice (DStv, GOtv), Coca-Cola, UBL , Emirates, Uganda Baati, Ugachick, Pride Bank, Mastercard, Unicef, UNCD and flagship initiatives like the Rotary Cancer
September 3, 2025
Discover the four-decade creative journey of David Case, the ‘Father’ of modern advertising in Uganda, from hand-painted billboards to AI-driven campaigns, and his vision to make Uganda a continental hub for world-class creative work
From a young creative on the left to the industry leader and serial investor he is today, David Case’s journey reflects over three decades of shaping Uganda’s advertising landscape and championing its next generation of talent.

Uganda’s ‘Father’ of Modern Advertising: David Case’s Four-Decade Creative Odyssey

As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda
September 1, 2025
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