POATE2020: UTB CEO urges Ugandan tourism players to adopt technology and research for growth
LEFT –RIGHT: Stephen Asiimwe, the former UTB CEO, Lilly Ajarova, the current Chief Executive Officer of Uganda Tourism Board and Ms. Jean Byamugisha- the Executive Director of Uganda Hotel Owners Association (UHOA) facilitate the session on “Emerging Trends in Tourism and Hospitality.”
Digitalisation and the rise of digitally connected youthful travelers, coupled with a growing middle class in Asia and Africa are some of the major trends that are poised to disrupt the tourism and travel business in the next decade and therefore countries and tourism firms that expect to remain competitive, should watch out for and prepare for these trends, Lilly Ajarova, Chief Executive Officer
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