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TodayWednesday, May 06, 2026

Pearl of Africa Tourism Expo 2020

LEFT –RIGHT: Stephen Asiimwe, the former UTB CEO, Lilly Ajarova, the current Chief Executive Officer of Uganda Tourism Board and Ms. Jean Byamugisha- the Executive Director of Uganda Hotel Owners Association (UHOA) facilitate the session on “Emerging Trends in Tourism and Hospitality.”

POATE2020: UTB CEO urges Ugandan tourism players to adopt technology and research for growth

Digitalisation and the rise of digitally connected youthful travelers, coupled with a growing middle class in Asia and Africa are some of the major trends that are poised to disrupt the tourism
February 6, 2020
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Rt. Hon. Gen (Rtd.) Moses Ali the First Deputy Prime Minister and Deputy Leader of Government Business in Parliament (2nd left; foreground) cuts the tape to officially launch the 5th Annual Pearl of Africa Tourism Expo (POATE) 2020 at Speke Resort Munyonyo this morning. He is joined by Lilly Ajarova (left) the UTB Chief Executive Officer and the 2 ministers of Tourism, Wildlife & Antiquities, Col (Rtd.) Tom Butime (2nd right; foreground) and Hon. Kiwanda Godfrey Ssuubi (right; foreground). Gen Moses Ali represented President Yoweri Kaguta Museveni.

Pearl of Africa Tourism Expo 2020 opens with Uganda making strong case for investing in her bustling tourism sector

KAMPALA, February 04th 2020:- The 5th Annual Pearl of Africa Tourism Expo (POATE) 2020 opened today, kicking off three days of business to business and business to customer engagements amongst key Ugandan
February 4, 2020
Ms. Lilly Ajarova, Chief Executive Officer, UTB (right; foreground) and Mr. Cornwell Muleya, Uganda Airlines Chief Executive Officer of Uganda Airlines (left; foreground) exchange cooperation agreements on February 4th 2020.

Uganda Tourism Board and Uganda Airlines sign landmark Brand Destination Uganda Promotion partnership

Uganda Tourism Board (UTB) and Uganda Airlines have today, February 5th 2020 signed a memorandum of understanding to combine their efforts to promote the tourism potential of Brand Destination Uganda. The two
February 4, 2020
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