Login
Subscribe
TodayFriday, May 01, 2026

Lilly Ajarova

A Photo collage featuring Juliana Kagwa, CEO for UTB, Francis Nyende, Marketing Manager at UTB, and Lilly Ajarova, former CEO at Uganda Tourism Board. Explore Uganda – The Pearl of Africa brand promise was launched in 2022. Four years down the road, it struggles to carve a niche in the market.

Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new chapter for
February 24, 2026
·
Tourists enjoying their stay at Ishasha in Queen Elizabeth National Park on October 19. UTB has assured tourists that Uganda is safe despite an attack on tourists on October 16.

Uganda Tourism Board assures tourists on safety

Uganda remains a safe and secure country to tour despite the fatal attack on two tourists and a local tour guide in Queen Elizabeth National Park by unknown individuals, the Uganda Tourism
October 20, 2023
L-R: Basil Ajer, Director of Tourism at Ministry of Tourism Wildlife & Antiquities, UTB Chairperson Mrs. Susan Muhwezi, Tom Butime, the Minister of Tourism, Wildlife and Antiquities receiving the award from UTB board Chairman Daudi Migereko, UTB CEO Lily Ajarova.

UTB hands over International Tourism Film awards to Tourism Minister

Uganda Tourism Board (UTB) on Friday officially handed over three international tourism film awards to Tom Butime, the Minister of Tourism, Wildlife and Antiquities during a colourful ceremony held at the Sheraton
May 30, 2022
Lilly Ajarova, Uganda Tourism Board Chief Executive Officer. She dedicates the win to players in the private sector tourism value chain who braved the past two challenging years and on whom hopes of recovery are banked

This is why Destination Uganda’s triple win at the 4th International Tourism Film Festival Africa is important

By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and
May 19, 2022
·
1 2 3 4

 

error: Content is protected !!
×