CEO PerspectivesThe Big Story

Q&A: Vikas Mehta on Agility, Innovation, and Reinventing Ogilvy Africa for Advertising’s Next Wave in Sub-Saharan Africa Businesses, from burgeoning startups to established multinational corporations, constantly seek partners who can not only articulate their vision but also drive tangible growth. But the industry is changing, with some questioning established models and partnerships and whether they are prepared for not just the future, but the current changing tides.  One agency that would agree with the need to rethink the future of advertising — though not in the way you might expect — is the Ogilvy Africa Network. With more than 25 years in the region, the network is most intrigued by the lightning pace at which culture and technology are reshaping how advertisers must think and execute.

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Vikas Mehta, Regional CEO of Ogilvy Africa, which includes Scanad Uganda, leads one of the continent’s most innovative and resilient agency networks — blending global expertise with deep local insight to keep Ogilvy and Scanad at the forefront of Africa’s advertising and brand communication landscape.
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We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining how brands communicate with consumers. There’s a perception in the market that larger agencies lack agility and become disconnected from local realities. What are your thoughts on this sentiment?  Attaining a large scale is the reality of a few and an ambition of several agencies in our region. Becoming big is a milestone in an organisation’s journey, not their business model.  For example, if you’re a car company and you…

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