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TodaySaturday, May 02, 2026

Ogilvy Africa

Ogilvy Africa, Ogilvy Africa Network, Vikas Mehta, Scanad Uganda, advertising trends Africa, marketing in Sub-Saharan Africa, cultural change in advertising, technology in marketing, AI in advertising, martech Africa, WPP Open, African advertising agencies, brand communication Africa, marketing technology Uganda, creative agencies Uganda, digital marketing Africa, consumer engagement Africa, advertising innovation Africa, advertising sector trends, agile marketing Africa
Vikas Mehta, Regional CEO of Ogilvy Africa, which includes Scanad Uganda, leads one of the continent’s most innovative and resilient agency networks — blending global expertise with deep local insight to keep Ogilvy and Scanad at the forefront of Africa’s advertising and brand communication landscape.

Q&A: Vikas Mehta on Agility, Innovation, and Reinventing Ogilvy Africa for Advertising’s Next Wave in Sub-Saharan Africa

We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining how brands
August 11, 2025
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In this exclusive Q&A, WPP Scangroup’s Interim CEO Miriam Kaggwa outlines her wartime leadership strategy to drive profitable growth, retain top talent, and rebuild client trust after major account losses. She unpacks trends in Africa’s advertising industry—from digital disruption to Gen Z dynamics—while affirming WPP’s institutional strength and agency value in an evolving communications landscape.
Miriam Kaggwa, Interim CEO of WPP Scangroup, steps into the spotlight with calm resolve and a clear game plan—ready to lead the agency into its next chapter of profitable growth.

EXCLUSIVE Q&A: WPP Scangroup’s Wartime General, Miriam Kaggwa, on Her Game Plan to Return to Profitable Growth in a Fast and Furious Industry

Describing herself as a “wartime General”, Ugandan-born Kaggwa brings to the role a deep rooting in agency operations and finance having spent over two decades within global agency networks like McCann Worldgroup,
July 18, 2025
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Patricia Ithau exits WPP-Scangroup after a turbulent three-year tenure marked by falling revenues, client defections, and rising competition. This feature unpacks her leadership journey, the dramatic Airtel Africa account loss, and what lies ahead under caretaker leaders Miriam Kaggwa and Vikas Mehta.
Changing of the Guard — (L–R) Outgoing CEO Patricia Ithau, Regional CEO Ogilvy Africa Vikas Mehta, and Interim COO Miriam Kaggwa. As Ithau exits, Mehta and Kaggwa step in as caretaker leaders, tasked with steering WPP-Scangroup through a delicate transition phase.

Itha Wrap: Was Airtel Africa’s Account Loss the Last Straw That Ended Patricia Ithau’s Troubled Reign at WPP Scangroup?

When Patricia Ithau took over as CEO of WPP Scangroup in March 2022, she was hailed as a seasoned executive with a decorated past at East African Breweries, Unilever, and L’Oréal. Her
July 15, 2025

 

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