marketing technology Uganda

Ogilvy Africa, Ogilvy Africa Network, Vikas Mehta, Scanad Uganda, advertising trends Africa, marketing in Sub-Saharan Africa, cultural change in advertising, technology in marketing, AI in advertising, martech Africa, WPP Open, African advertising agencies, brand communication Africa, marketing technology Uganda, creative agencies Uganda, digital marketing Africa, consumer engagement Africa, advertising innovation Africa, advertising sector trends, agile marketing Africa
Vikas Mehta, Regional CEO of Ogilvy Africa, which includes Scanad Uganda, leads one of the continent’s most innovative and resilient agency networks — blending global expertise with deep local insight to keep Ogilvy and Scanad at the forefront of Africa’s advertising and brand communication landscape.

Q&A: Vikas Mehta on Agility, Innovation, and Reinventing Ogilvy Africa for Advertising’s Next Wave in Sub-Saharan Africa

We sat down with Vikas Mehta, Regional CEO of Ogilvy Africa, which covers Sub-Saharan Africa and includes Scanad Uganda, to share his perspective on the sector and the trends redefining how brands
August 11, 2025

 

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