New Dawn For Uganda’s Tourism as New Destination Brand Is Launched • The new brand— Explore Uganda, The Pearl of Africa, draws upon Uganda’s global reputation as one of the most endowed destinations, famous for its thousands of plant and wildlife attractions, as well as vast and beautiful landscapes, temperate climate, warm people, and cultural diversity

As the world starts to recover from the effects of the COVID-19 pandemic and opening up borders and skies to global tourism, Uganda has refreshed its tourism destination brand promise, with the unveiling of a new brand identity that promises both domestic, regional and global tourists, an adventure of a lifetime. The brand identity—Explore Uganda, The Pearl of Africa, was unveiled on Friday,