Destination Uganda Brand Archives

Lilly Ajarova, Uganda Tourism Board Chief Executive Officer. She dedicates the win to players in the private sector tourism value chain who braved the past two challenging years and on whom hopes of recovery are banked

This is why Destination Uganda’s triple win at the 4th International Tourism Film Festival Africa is important

By Lilly Ajarova Numbers do not lie. That Destination Uganda, the Pearl of Africa, is the most competitive tourism destination on the African continent, that is packed with the rarest, precious and

May 19, 2022

News & Analysis·Thought Leadership

President Yoweri Museveni (Left) launches Explore Uganda, The Pearl of Africa brand, together with UTB chief executive officer Lilly Ajarova and Board Chairman, Daudi Migereko

New Dawn For Uganda’s Tourism as New Destination Brand Is Launched

As the world starts to recover from the effects of the COVID-19 pandemic and opening up borders and skies to global tourism, Uganda has refreshed its tourism destination brand promise, with the

January 22, 2022

The Big Story