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Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards

A photo montage of the Silverback Awards' organisers. From Left to Right; Preetesh Sewraj- CEO, Loeries, Ms. Charity Winnie Kamusiime-Asiimwe, President of the Uganda Marketers Society, and, Rommel Jasi, Chairman Uganda Advertising Association.

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards  Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd edition of the Silverback Awards 2024 to be held on Saturday, 23rd November 2024 under the theme, ‘Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age.’ The theme underscores the critical role of ethical advertising and marketing practices to not only drive profitability, but also have a positive impact on society and the environment. As the digital landscape continues to evolve, this theme invites participants to explore…

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About the Author

Paul Murungi is a Ugandan Business Journalist with extensive financial journalism training from institutions in South Africa, London (UK), Ghana, Tanzania, and Uganda. His coverage focuses on groundbreaking stories across the East African region with a focus on ICT, Energy, Oil and Gas, Mining, Companies, Capital and Financial markets, and the General Economy.

His body of work has contributed to policy change in private and public companies.

Paul has so far won five continental awards at the Sanlam Group Awards for Excellence in Financial Journalism in Johannesburg, South Africa, and several Uganda national journalism awards for his articles on business and technology at the ACME Awards.

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