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TodayFriday, May 15, 2026

Silverback Awards

A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.
A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next. Not the
December 15, 2025
Rommel Jasi, Managing Director of Saladin Media and Chair of the Uganda Advertising Association, engaging in industry, community, and leadership activities that reflect his commitment to ethical advertising, creative excellence, collaboration, and purposeful leadership in Uganda’s fast-changing marketing and media landscape.
Rommel Jasi – Industry Leader, Strategist, and Advocate – With nearly two decades in Uganda’s fast-evolving advertising and media sector, Rommel is recognised for blending data-driven strategy with human-centered storytelling. As Managing Director of Saladin Media and Chair of the Uganda Advertising Association, he champions collaboration over competition, ethical leadership, and the restoration of industry standards—believing that true legacy lies in the people, systems, and values you leave behind.

Fixing the Cracks in Uganda’s Advertising Industry: Saladin’s Rommel Jasi on Standards, Ethics, and the Fight for Creative Value

Rommel is not just an agency executive—he is a builder of people, a steward of industry values, and a tireless advocate for collaboration over competition. His story is one of resilience, reinvention,
September 5, 2025
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A photo montage of the Silverback Awards' organisers. From Left to Right; Preetesh Sewraj- CEO, Loeries, Ms. Charity Winnie Kamusiime-Asiimwe, President of the Uganda Marketers Society, and, Rommel Jasi, Chairman Uganda Advertising Association.

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards

Advertisers, Marketers unveil 3rd edition of the annual industry Silverback Awards Uganda Advertising Association (UAA) in partnership with Loeries and the Uganda Marketers Society (UMS) have officially unveiled the 3rd edition of
August 14, 2024
Participants of the 2023 Silverback Symposium organised by the Uganda Advertising Association.The event was held at Serena Hotel in Kampala under the theme "Tech Up or Die,"emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete.

TECH UP OR DIE: Advertisers and marketers urged to embrace technology or face extinction

The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.” The symposium,
November 25, 2023
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(L-R) Frank Muthusi, Uganda Advertising Association Chairman, David Balikuddembe, Uganda Marketeers Society President and Annette Sebba Uganda Advertising Association Vice Chair display the silverback award.

The Return of the Silverback Awards: Recognising Excellence in the Ugandan Marketing, PR and Advertising Industries

Uganda, a country known for its breathtaking landscapes, diverse wildlife, and vibrant culture, is also a place where creativity and innovation are thriving. The marketing, public relations (PR), and advertising industries in
September 29, 2023
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