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Every good business is as good as its board. Behind every thriving organisation are leaders who not only understand strategy but embody integrity, vision, and resilience. Yet for too long, the boardroom has remained an exclusive domain—guarded by tradition, inaccessible to many talented professionals eager to serve. Journey to the Boardroom (JTB) is changing that narrative. Born during the stillness of the COVID-19 lockdown, JTB has evolved into a bold, structured movement equipping Uganda’s next generation of board leaders through mentorship, exposure, and strategic governance training. On Friday, April 25, 2025, the Grand Finale of the JTB 2025 Cohort marked…
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Tomorrow, Thursday, 29th August 2024, at Kilungu, Nunguni in Makueni County, Kenya, one of the greatest admen in Uganda’s communications and marketing industry will be laid to rest. Frank Muthusi (1983-2024), who until his death was the Group CEO of fireworks Advertising Group⏤ one of Uganda’s five most prominent advertising agencies, died in the late evening of Monday, 19th August 2024. He succumbed to intracerebral haemorrhage⏤ bleeding into the brain tissue. According to medical experts, intracerebral haemorrhage is the second most common cause of stroke (15-30% of strokes) and the most deadly. Frank Muthusi was 41 years. Despite being…
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Tina Wamala, is a seasoned professional with a wealth of experience in public relations, has been at the forefront of PRAU’s strategic initiatives. Tina’s dedication to the profession was evident in her pivotal role in steering PRAU towards hosting the 2nd edition of the East Africa PR Week that run between the 6th and 10th November 2023 at the luxury Jinja Nile Resort.. Her ability to unite professionals and create a platform for knowledge exchange has been instrumental in the event’s success. Her leadership ensured that the EAPRW not only met but exceeded expectations, fostering a collaborative environment for PR…
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The Public Relations Association of Uganda (PRAU), in partnership with industry collaborators has launched the eagerly awaited East Africa Public Relations Week (#EAPRW2023) summit. Set to take place at the scenic Jinja Nile Resort, the #EAPRW2023 summit will serve as an influential platform for dynamic discourse surrounding the most pressing issues shaping the global and regional PR landscape. With an agenda that spans a diverse array of topics, including AI, East African integration, content creation, crisis management, sustainability, and digitalization, the event promises to foster an environment of knowledge exchange and progressive thought leadership. The guest of honour is expecte…
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What inspired you to become the new President of the Public Relations Association, and what do you hope to achieve during your tenure? I have been a committed member of the Public Relations Association of Uganda (PRAU) for over 10 years now and this is an industry I am extremely passionate about. Having served on the previous Governing Council (GC) as Vice President I was exposed to the potential growth and advancement the association could make and I wanted to contribute to the growth of the industry and support PR excellence in Uganda. Under my leadership, I will lobby for…
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