The Public Relations Association of Uganda (PRAU), in partnership with industry collaborators has launched the eagerly awaited East Africa Public Relations Week (#EAPRW2023) summit.
Set to take place at the scenic Jinja Nile Resort, the #EAPRW2023 summit will serve as an influential platform for dynamic discourse surrounding the most pressing issues shaping the global and regional PR landscape.
With an agenda that spans a diverse array of topics, including AI, East African integration, content creation, crisis management, sustainability, and digitalization, the event promises to foster an environment of knowledge exchange and progressive thought leadership.
The guest of honour is expecte to be Vice President Jessica Alupo. Key speakers will include cabinet ministers from the EAC region and leaders in the media and PR industry.
Tina Wamala, president of PRAU, emphasized the significance of addressing the industry’s emerging challenges.
“The summit will provide an unprecedented opportunity for ministers and industry leaders to recognize the pivotal role of PR in supporting the integration of the East African Community. Our theme, ‘Advancing PR Excellence for East African Unity,’ underscores our commitment to leveraging the power of communication to bolster the EAC’s cohesive development,” she said.
Anticipated attendees from countries such as Nigeria, Zambia, Rwanda, Kenya, South Sudan, Tanzania, and other nations will foster an environment of rich cross-cultural collaboration and mutual knowledge sharing.
The week-long summit will culminate into the PRAU Excellence Awards, where outstanding contributions to the field of PR will be recognized and celebrated.
“We eagerly await the participation of industry peers at this esteemed event. Let us harness this unique opportunity to garner fresh insights, cultivate inspiration, and fortify our shared commitment to elevating the standards of our vibrant profession. Together, we can collectively shape the future of PR within the region and beyond,” Wamala said.
The partners of the conference include: Uganda Communications Commission, Bank of Uganda, Deposit Protection Fund Uganda, Uganda Civil Aviation Authority, Stanbic Bank Uganda, Nile Breweries, Uganda Airlines, Uganda Wildlife Authority, Uganda Red Cross Society, Nation Media Group and Uganda Microfinance Regulatory Authority.