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    Lilly Ajarova

    New Uganda Destination Brand Scoops Three International Tourism Film Awards

    CEO ReporterNews & AnalysisThe Big StoryMay 7, 2022May 7, 2022

    Uganda has been crowned this year’s Grand Prix and two times Gold award winner by the International Tourism Film Festival Africa for its film Explore Uganda – The Pearl of…

    Uganda Unveils new Tourism Brand to The Africa Tourism Market at WTM Africa 2022

    CEO ReporterThe Big StoryApril 11, 2022April 11, 2022

    The newly unveiled #ExploreUganda destination brand is on full display at this year’s World Travel Market Africa event held in Cape Town, South Africa, bringing together leading travel industry players…

    Uganda Tourism Board Launches New Destination Brand in UAE as Priority International Market

    CEO ReporterThe Big StoryMarch 31, 2022March 31, 2022

    Uganda Tourism Board (UTB), the government of Uganda’s destination marketing organization, launched its new destination brand Explore Uganda, The Pearl of Africa, as part of a tourism and media event…

    New Dawn For Uganda’s Tourism as New Destination Brand Is Launched

    CEO ReporterThe Big StoryJanuary 22, 2022January 22, 2022

    As the world starts to recover from the effects of the COVID-19 pandemic and opening up borders and skies to global tourism, Uganda has refreshed its tourism destination brand promise,…

    Uganda Tourism Board, KCCA to position Kampala City as top tourist destination

    CEO ReporterThe Big StoryDecember 1, 2021December 1, 2021

    Uganda Tourism Board (UTB) and Kampala Capital City Authority (KCCA) have signed a Memorandum of Understanding to develop and promote tourism in Kampala through tourism product development, quality assurance of…

    Mt. Rwenzori’s numerous adrenaline-charged peaks, rich and rare ecological diversity, combined with once-in-a-lifetime breathtaking views continue to attract renowned mountaineers

    CEO ReporterThe Big StoryJuly 23, 2021July 23, 2021

    As the world begins to come to terms with the Covid-19 pandemic, ramp up vaccinations and warm up to tourism, the charming allure and unique diversity of Uganda continues to…

    Akon delivers on assignment as Uganda’s tourism and cultural envoy, brings 16 celebrities to invest in Uganda

    CEO East Africa MagazineCompany NewsNews & AnalysisMay 17, 2021May 17, 2021

    International music icon, Akon has delivered on his assignment as Uganda’s tourism and cultural envoy and brought to Uganda 16 American businessmen and women to invest in key sectors including…

    POATE 2021 is a marketplace for key players in the tourism sector, to meet, share profile and close deals – UTB’s Lilly Ajarova

    CEO ReporterThe Big StoryApril 20, 2021April 20, 2021

    Uganda Tourism Board (UTB) is set to hold the first-ever Virtual Pearl of Africa Tourism Expo. The 3-day event is scheduled to take place on 27th – 29th April 2021…

    Akon Concludes Uganda Trip on a high as UTB Tourism Investment Pitches to Diaspora

    CEO ReporterThe Big StoryApril 13, 2021April 13, 2021

    Uganda Tourism Board (UTB), the Government of Uganda’s tourism marketing and regulatory agency, over the last week held talks on tourism investment with Senegalese American musician and businessman, Akon who…

    STANDARD CHECK: UTB to Conduct Nationwide Grading and Classification of Tourism Facilities

    CEO ReporterThe Big StoryApril 6, 2021April 6, 2021

    Uganda Tourism Board is set to conduct a grading and classification exercise for tourism facilities in the country in line with new East African Community (EAC) standards. The exercise kicked…

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