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Tomorrow, Thursday, 29th August 2024, at Kilungu, Nunguni in Makueni County, Kenya, one of the greatest admen in Uganda’s communications and marketing industry will be laid to rest. Frank Muthusi (1983-2024), who until his death was the Group CEO of fireworks Advertising Group⏤ one of Uganda’s five most prominent advertising agencies, died in the late evening of Monday, 19th August 2024. He succumbed to intracerebral haemorrhage⏤ bleeding into the brain tissue. According to medical experts, intracerebral haemorrhage is the second most common cause of stroke (15-30% of strokes) and the most deadly. Frank Muthusi was 41 years. Despite being…
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The Silverback Symposium, an annual gathering of industry leaders, innovators, and advertising and marketing enthusiasts, has ignited discussions on the future of technology under the theme “Tech Up or Die.” The symposium, that took place today at the Serena Hotel had key experts address the pivotal role of technology in shaping our world. In an era of rapid technological advancements, the theme “Tech Up or Die” serves as a call to action, emphasizing the critical need for individuals and organizations to embrace and adapt to the evolving landscape of technology or risk becoming obsolete. Speaking at the symposium, Rebecca Mukite…
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Uganda, a country known for its breathtaking landscapes, diverse wildlife, and vibrant culture, is also a place where creativity and innovation are thriving. The marketing, public relations (PR), and advertising industries in Uganda have been on a remarkable journey, and now, they have a unique chance to shine brighter than ever with the return of the Silverback Awards. The Silverback Awards: A Glorious Comeback The Silverback Awards, a prestigious event that honours excellence in marketing, PR, and advertising, are making a glorious comeback after last year’s inauguration. This resurrection couldn’t have come at a better time, as Uganda’s business landscape…
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Uganda Advertising Association’s (UAA) –Young Silverback Competition, the Digital category has received UGX 5 million boost from KCB Bank Uganda for the initial Young Silverback competition. The Young Silverback Competition is an initiative by UAA that aims to create a platform for young creatives to showcase their skills, identify and nurture talent in the advertising industry by bridging the gap between brands and young creatives. Commenting about the Bank’s support, Sylvia Nashuha, Marketing Manager, Corporate & Business at KCB Bank Uganda said, “We are pleased to collaborate with UAA to foster an environment that mentors and encourages the growth of…
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fireworks Advertising, an advertising agency with expertise in communication, sales, and marketing advisory services was among the exhibitors who were awarded with a certificate of participation at the Public Procurement and Disposal of Public Assets Authority (PPDA) Business Expo 2022 held recently at Kololo Independence Grounds. The agency fireworks Advertising was applauded for its creative support during the exposition. At the Expo, the agency showcased past projects executed including NSSF’s Friends with Benefits, Sting product refreshing promo, and Centenary Bank’s Supa Woman campaign among others. While visiting the fireworks Advertising stall at the just concluded 2022 PPDA Expo, Dr. Margaret…
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By Frank Muthusi What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are more or less the questions that often form some of the successfully executed marketing campaigns across the world. After 8 years of working in the advertising industry, I have had the opportunity to be part of some of the most successful marketing and communication campaigns in Uganda that not only say what the client wants to say, but also appeal to the public at the same time. This year, 2020 has seen the…
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The Uganda Advertising Association has re-elected Stella Mpora Khan, Managing Director Maad McCann, as the association chair, alongside her 2018/2019 executive committee counterparts comprising of Frank Muthusi- General Manager Fireworks Advertising, Robert Waweru- Director Saladin Media and Annette Sebba- Board Secretary- Maad McCann, at the Association’s Annual General Meeting held at Golden Tulip Hotel in Kampala yesterday. Stella Mpora Khan is a seasoned team leader with proven qualities in leadership, Management and Administrative skills to drive mutual growth and success, with over 15 years ’professional experience as an Integrated Marketing, Communications and Advertising specialist who creates an impact on businesses…
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The global advertising industry just like many non-medical industries and sectors is reeling from the painful negative effects of COVID-19 and the situation is not any different for Uganda’s. For many players in local advertising industry, 2020 is going to be a defining moment; separating boys from men. While the boys struggle to swim across this very tough year, the men will go on to wither the storm and swim through the tide to live to see another year. As some players prepare to fold and others record a significant loss in clientele, one player that is likely to…
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