You Want To Shape Culture? Advertise & Communicate Sensitively & Sensibly

By Frank Muthusi What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are more or less the questions that often form some of the successfully executed marketing campaigns across the world. After 8 years of working in the advertising industry, I have had the opportunity to be part of some of the most successful marketing and communicat