By Frank Muthusi What should we say? How should we say it? When should we say it? Which channels should we use to say it? These are more or less the questions
Colin Asiimwe, Head of Marketing, MultiChoice Uganda indicated that with the football season is in full gear, customers of DStv and GOtv will have a wide range of leagues to choose from. FILE PHOTO
By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and