Uganda’s bottled drinking water sector has been growing unprecedentedly. There are over 100 registered players, with an estimated total turnover of UGX400 billion. Rwenzori Mineral Water is the market leader and contributes more than a quarter of Coca-Cola Beverages Uganda’s (CCBU) turnover. Fresh from winning back, nearly all of its lost market share in the carbonated soft drinks category from CCBU, Crown Beverages Limited, Uganda’s oldest beverage company has now recalibrated its guns with eyes on winning a chunk of the lucrative bottled drinking water category. This November, CBL introduced a new brand of water- Aquafina. Aquafina, enriched mineral water…
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Crown Beverages Limited (CBL) has revealed a star-studded team of world class players to go along with a hugely rewarding Under the crown campaign building upon Pepsi’s premier partnership with the UEFA champions league This Year’s Campaign dubbed Go for Goals will run for 3 months giving customers a chance to win amazing prizes such as TV screens, Cash, T-shirts, Caps and so much more. While announcing this year’s campaign, Timothy Luzinda, the Head of Marketing at CBL, revealed that it will feature a collaboration of three of the world’s best footballers; Lionel Messi, Paul Pogba and Uganda’s Denis Masinde…
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Ivan Mutibwa has been appointed new Head of Sales and Distribution at Jesa Farm Dairy.Mutibwa is an experienced Salesman with a demonstrated history of working in the Fast Moving Consumer Goods (FMCGs). Skilled in Marketing Management, Budgeting, Business Planning, Sales Operations, and Sales Management. Strong business development professional focused in Business Administration, Management and Operations from Makerere University.Prior to his new appointment, Ivan has been at Crown Beverages Limited- the franchise bottler for PepsiCo in Uganda, for 13 years starting off as National Sales Coordinator in 2008, then rising to Sales Planning Manager in 2010; Export Manager in 2012; Sales…
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Crown Beverages Limited has tapped into the marketing and brand prowess of Grace Namutebi and brought her to their winning team. The marketing dynamo recently joined the leading producer of soft drinks, as the Brand Manager of Mountain Dew and Sting Energy Drink. Namutebi has a decade of vibrant branding experience within the FMCG and telecommunications industries, having worked in various marketing and brand management roles at Uganda Breweries, Roke Telkom and Fireworks Advertising. Her last role, before joining Crown Beverages was Brand Manager, Premium Beers at Uganda Breweries Limited. At the same time, she was Marketing manager at Roke…
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Paddy Muramiirah, Chief Executive Officer of Crown Beverages Limited says while the first lockdown caught them off guard and put them in panic mode for a few weeks, this one has found them better prepared. “We had not relaxed on observing SOPs and sharing prevention measures with staff and when we observed with concern, the rising numbers of new covid-19 infections, we had to tighten all loose ends. “We currently have a comprehensive set of policies in place and the guidelines have been well communicated to staff. We have enhanced hygiene measures, provided additional personal protective equipment (PPE) where necessary,…
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Crown Beverages Limited (CBL) has announced the addition of a 20litre jumbo size bottle to their Nivana brand. The reveal was made by the CEO, Paddy Muramiirah at the new plant in Kakungulu, Entebbe road where two dedicated water production lines targeted to enhance capacity have been set up. “It is with great pride and immense pleasure that I introduce to you the latest addition to the Crown Beverages Limited product list, the Jumbo size Nivana water packaged in 20 litres returnable Bottle,” Muramiirah remarked at the launch. The product is indeed a timely addition to the Nivana brand, manufactured…
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Allen Ssempa, formerly with Equity Bank as Senior Marketing Officer – Communications has effective today, October 1, 2020, joined Crown Beverages Limited as the bottler’s Corporate Communications Manager. Crown Beverages, is the Pepsi franchise bottler in Uganda for a range of carbonated soft drinks, including: Pepsi, Mountain Dew, Mirinda Fruity, Mirinda Orange, Mirinda Pineapple, Mirinda Green Apple, 7UP and Evervess Tonic. The 100% Ugandan owned company, also produces Nivana water in four variants namely; Tangerine, Strawberry, Still and Sparkling. As Corporate Communications Manager, we understand, Allen, will be in charge of corporate brand communications, stakeholder engagements, internal communications, and…
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Crown Beverages Limited in partnership with its global franchiser’s philanthropic arm, the PepsiCo Foundation, on Friday 10th April 2020, handed over a cheque of USD 200,000 (UGX753 million) and brand new 4-Wheel Toyota double-cabin pick-up to the Head of the National Task force on Covid-19, Hon. Mary Karooro Okurut. According to Dr. Amos Nzeyi, Chairman Board of Directors of Crown Beverages Limited the USD200,000 will go towards buying over 500,000 meals for vulnerable individuals as well as over 5,000 meals to vulnerable lactating mothers. Uganda Red Cross and the National Taskforce will manage the distribution of these food items to…
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Engineers; Mechanical Engineers at that, rarely make it to the top leadership levels, unless of course it is an engineering firm. For brands in the Fast Moving Consumer Goods (FMCG) categories such as soft drinks or alcohol where the flamboyance and exuberance of the brands is one and the same with that of the brand guardians, the top jobs have often been reserved for marketers and sales people and every once in a while, CEOs with a finance background. Not that there is anything wrong with the Engineers, but somehow, since the marketers are already customer facing, it is easy…
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