Engineers;
Mechanical Engineers at that, rarely make it to the top leadership levels,
unless of course it is an engineering firm.
For
brands in the Fast Moving Consumer Goods (FMCG) categories such as soft drinks
or alcohol where the flamboyance and exuberance of the brands is one and the
same with that of the brand guardians, the top jobs have often been reserved
for marketers and sales peopl
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