Joseph Bogera, the new MTN Uganda General Manager, Sales and Distribution, the man, whose job it is to drive growth by building a robust digital distribution ecosystem that creates long-lasting value for customers, distributors, agents and employees.

Describe your role as General Manager Sales and Distribution at MTN Uganda

First and foremost, I would like to say this has been a baptism of fire of sorts, because soon after I was appointed in September 2019, we got hit by COVID-19. The subsequent lockdown narrowed our traditional operating space like never before but then opened new doors of opportunity that many people who only used the internet in the office opened up more to our services.

As GM, I lead a nationwide team of over 120 exceptionally talented Ugandans whose single focus is growing our customer base, ensuring we are delivering on our Customer promise and addressing their every need.

We have witnessed migration from voice to data especially during the Covid-19 Lockdown, how has this affected your strategy?

My core responsibility as the head of MTN Uganda’s Sales and Distribution is to optimize resources as the company hits the course of digital distribution. For MTN the migration started well before Covid-19 under the Digital for Good’ initiative.

My focus now is spearheading key change initiatives through a robust digital distribution ecosystem which will create long-lasting value for our customers, distributors, agents, employees, and our country Uganda.

Is there room for growth in Uganda?

There is an incredible opportunity. Uganda has a low penetration of mobile handsets and smartphones, without a doubt there is a great opportunity for the telecom sector, especially with the big youthful population and hunger for information and entertainment.

With digital distribution, as a priority pillar, our goal is to move towards a cashless and convenience in the palm of your hands and that is why we have to urgently address the affordability of handsets. Owning a smartphone should not be a privilege anymore.

What qualifies Joseph Bogera to this position what roles have shaped your journey?

I have built my career from being a foot soldier in diverse markets as well as working on diverse products. As the General Manager GOtv Uganda at Multichoice, I led the transformation of GOtv Uganda from a flat to a profit-making entity and to a must-have offer, through aggressive customer acquisition and retention whilst optimizing the limited resources. I led the launch of the Pearl Magic Channel that now leads in local content development.

On the telecom side, I designed routes to market for Blackberry handsets across 11 Eastern and Southern Africa (ESA) countries, introduced Tecno handsets to operators in Zambia, Botswana, Uganda, and DRC as well as executed the distributor management role for Samsung, through robust demand planning and supply balancing while at Brightstarcorp.

In short, I am consistent, passionate, and I play to win.

Outside Sales and Distribution, where do you get your energy?

My wife, kids, and prayer. When I can I will be on the golf course to get much-needed exercise and inspiration

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine; strategic communications consultant, social-economic analyst and travel enthusiast based in Kampala.