Numbers do not lie: NTV thinly holds on to market leadership, against an aggressively resurgent NBSTV WBS Television ate UBC TV's monopoly, only to be eaten out of the market by NTV Uganda. WBS TV’s death exposed NTV to significant attacks from newcomers- NBS Television and Bukedde TV. So changed is the television scene that you can’t easily tell who is winning the TV war. But numbers do not lie, the balance sheet is still thinly in favour of NTV- but how much longer that will last, is anyone’s guess.

NTV Uganda, in the year ended December 2018 bagged UGX18.9 billion in gross revenue and made a net profit of UGX600 million, according to figures, this reporter has had exclusive access to. NTV’s archrival, NBS Television, according to our investigation, on the other hand, for the year ended June 2019, made gross earnings of UGX15.5 billion, but unlike NTV, registered a UGX100 million loss. Ordinarily the media honchos at NTV should be happy that they have their act together and they are giving their arch-rival a bloody nose where it hurts- share of wallet. But if you consider the fact…

by Muhereza Kyamutetera

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