Uganda Advertising

Daniel Ligyalingi, Maad Advertising Uganda, Uganda advertising industry, financial discipline in advertising agencies, building sustainable ad agencies, media investment management Uganda, Mike Daugherty MCL McCann Uganda, Adris Kamuli Maad Advertising, QG Saatchi & Saatchi Uganda, Warid Telecom advertising campaigns, ethics and integrity in media buying, agency leadership and culture Uganda, Maad Advertising success story, managing agency finances for growth, Uganda creative industry business lessons, CEO East Africa Magazine, East Africa Business News, Uganda Business News, Mad(Wo)Men of Uganda, East Africa creative industry
Daniel Ligyalingi — Co-Founder of Maad MCann, seasoned media strategist, and industry mentor — embodies the discipline, integrity, and financial prudence that have defined his two-decade journey in Uganda’s advertising industry. His story is a testament to how sound money management, ethical leadership, and a culture of accountability can build agencies that endure.

An Agency Rises or Falls on How It Handles Its Money: Maad MCann Co-Founder Daniel Ligyalingi on Building Agencies That Endure

Let’s begin with your personal journey. How did you first step into the advertising world, and more specifically, the media buying industry? What inspired or influenced that move—were there particular mentors who
October 19, 2025
Tony Glencross, the Nation Media Group Managing Director in Uganda- has presided possibly over NTV's most difficult time. Will he have the last laugh?

Numbers do not lie: NTV thinly holds on to market leadership, against an aggressively resurgent NBSTV

NTV Uganda, in the year ended December 2018 bagged UGX18.9 billion in gross revenue and made a net profit of UGX600 million, according to figures, this reporter has had exclusive access to.

 

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