Media owners, advertisers agree improved terms of engagement

It appears to be that season for amending ‘constitutions’ and media owners and advertisers in the country will not let Parliament beat them to this melee. Under their umbrellas, Uganda Media Owners Association (UMOA) and Uganda Advertising Association (UAA), the parties have agreed to amend terms of engagement enshrined in a memorandum of understanding five years ago. The development is a c