Marketing Uganda, a New Perspective
Santi Jiménez is a Business advisor helping Uganda and foreign business community to do business in Africa and Ibero-America.
By Santi Jiménez
Uganda is usually marketed by Uganda Tourism (UTB) through its website and at some international exhibitions according to its budget. UTB primarily markets tourism activities especially wildlife and cultural trips, but excludes other business opportunities like coffee, tea, agricultural products, mining, construction and others.
The latter business opportunities are only le
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