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    The Big Story

    The BIG Story

    A new generation steps onto the agency floor, digital-native, values-driven, and impatient with outdated rules. They design, shoot, test, and build audiences in real time, reshaping how ideas are made and shared. This is the collision between experience and evolution, and the fragile promise of what Uganda’s creative future could become.

    The Future is Creative: Gen Z, Talent, and the New Workforce Reshaping Uganda’s Advertising Industry

    December 15, 2025December 15, 2025 0 Shares
    The first three parts of MadMen, Dreamers and Deal-Makers were about how the machine was built, broken, and survived. This part is about who is going to drive it next....

    Letters to My Younger Self: Humphrey Asiimwe—”Ambition Without Purpose Leads Nowhere”

    December 15, 2025December 14, 2025 0 Shares
    The Uganda Chamber of Energy & Minerals CEO on emotional intelligence, service-led leadership, faith, and the power of lifelong learning Humphrey Asiimwe’s CV is as diverse as they come, a...

    Letters to My Younger Self: Winnie Nakimuli—”You Are Worthy Simply Because You Exist”

    December 14, 2025December 14, 2025 0 Shares
    The Nokia Network Automation Specialist on self-worth, resilience, joy, and a life shaped by bold choices Today in our Letters to My Younger Self series, we spotlight Winnie Nakimuli, Senior...

    Letters to My Younger Self: Robinah Siima — “Success Is Quieter, But Richer”

    December 13, 2025December 12, 2025 0 Shares
    The FINCA Uganda CFO on self-worth, balance, courage, and the quiet strength of purposeful leadership In this instalment of our Letters to My Younger Self series, Robinah Siima, Chief Financial...

    Amanda Ayebare, AutoXpress CFO: Balancing Survival and Growth in the Adventurous SME Landscape

    December 12, 2025December 12, 2025 0 Shares
    AutoXpress Uganda CFO, Amanda Ayebare won the SME CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda. In...
    Uganda’s advertising industry has been shaped by resilient leaders who understand both the brilliance and the burden of creative work. David Galukande built an agency culture so intense it felt like a movement, while Josephine Muvumba powered through long, thrilling yet exhausting early years that blurred passion and pressure. John Chihi continues to navigate the financial strain that quietly wears teams down, and Seanice Kacungira leads in a digital era where constant iteration leaves little room to breathe. Together, their stories reveal an industry fuelled by ambition but shadowed by stress and burnout—demanding systems that protect the people behind the ideas.

    Brilliance at a Bad Price: Burnout, Stress and Survival in Uganda’s Advertising Industry, Where Working Long Hours is a Norm

    Jeff WintersThe Big StoryDecember 12, 2025December 12, 2025

    If the first part of this series was about how the madmen stumbled into the machine, and the second about how the money broke it, this part is about what…

    Letters to My Younger Self: What Uganda’s CEOs and Professionals Wish They Knew at the Start

    Kisakye ImaniCEO DiaryroomThe Big StoryDecember 11, 2025December 11, 2025

    At a glance, the careers of Uganda’s leading executives appear polished, intentional and perfectly sequenced. The kind of journeys young professionals imagine when they picture success. But behind the confidence…

    Qcil CFO, Frederick Kakooza on Transforming Finance: Integrity, Governance, and the New CFO Mandate

    Paul MurungiFinanceThe Big StoryDecember 11, 2025December 11, 2025

    “It’s about integrity, accountability, and doing things the right way,” says CFO Frederick Kakooza of Quality Chemical Industries Ltd (Qcil), who earned the prestigious Compliance & Governance Award at the…

    Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

    An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

    Jeff WintersThe Big StoryDecember 11, 2025December 11, 2025

    If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened…

    Letters to My Younger Self: Jackie Namara — “Real Growth Lies Where Certainty Ends”

    Kisakye ImaniCEO DiaryroomThe Big StoryDecember 11, 2025December 11, 2025

    In the second instalment of our Letters to My Younger Self series, Jackie Namara, a Chartered Marketer, reflects on a life and career that has spanned more than 25 years…

    Miriam Ekirapa Musaali, Cambridge-trained corporate finance lawyer and CMA Director Legal and Board Affairs, served Uganda’s capital markets with integrity, resilience, and faith through her cancer journey. Rest in peace.

    TRIBUTE | Miriam Ekirapa Musaali: A Testament of Faith, Courage, and Enduring Strength Against Cancer

    Muhereza KyamuteteraThe Big StoryDecember 10, 2025December 10, 2025

    In the days leading to her passing, Miriam Ekirapa Musaali, a distinguished corporate lawyer, governance expert, and one of Uganda’s most respected financial-sector minds, left behind more than a professional…

    Portrait and candid photographs of Emma Ahumuza Mugisha, Collin Babirukamu and Pamela Babirukamu in home, market and prayer settings, showing the siblings together, at work and in quiet moments — conveying family bonds, faith and the domestic roots of their leadership.

    Inside the Babirukamu Home: A Kiln Where Leadership Was Forged by a Mother’s Tough Love — Tempered by a Father’s Steady Hand 

    Muhereza KyamuteteraThe Big StoryDecember 10, 2025December 10, 2025

    “Charity begins at home,” goes the proverb — and for the Babirukamu family, leadership does too. In a house that opened its doors to cousins, neighbours and strangers, where Bible…

    A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

    MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

    Jeff WintersThe Big StoryDecember 10, 2025December 10, 2025

    If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly…

    Robinah Siima, FINCA Uganda CFO: Quiet Discipline and the Evolution of Finance to Strategic, Human Impact

    Paul MurungiBanking & InsuranceFinanceThe Big StoryDecember 10, 2025December 10, 2025

    FINCA Uganda CFO Robinah Siima won the Young CFO Award at the 9th edition of the Chief Financial Officer Awards 2025– an initiative of ACCA Uganda and Deloitte Uganda.  Siima…

    Anastacia Tshesane to become PwC SA CEO

    Kisakye ImaniThe Big StoryDecember 9, 2025December 9, 2025

    PricewaterhouseCoopers (PwC) has confirmed that Anastacia Tshesane will become Chief Executive Officer of PwC South Africa from 1 July 2026. She will take over from Shirley Machaba, who is due…

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