Balaam (left) tells Hon Betty Nambooze, that NRM like every brand, must deploy its resources and assets, such as President Museveni in its engagement campaign to convert opponents and neutral to become allies.
Trust: without it, youre just another bank The great Napoleon Bonaparte, once said that never interrupt your enemy when (s)he is making a mistake, but because we in the National Resistance Movement (NRM), do not view the opposition as enemies, I will this one time seek to correct and perhaps share a one or two tips about political marketing with my sister, Hon Betty Nambooze. First of all, I

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine. I am a travel enthusiast and the Experiences & Destinations Marketing Manager at EDXTravel. Extremely Ugandaholic. Ask me about #1000Reasons2ExploreUganda and how to Take Your Place In The African Sun.