Diageo PLC CEO Ivan Menezes (left) shares a Tusker Lager with EABL MD Jane Karuku during the 2-in-1 centennial celebrations for EABL and Tusker Lager in May 2022 at Nairobi National Park.

This week is special for us at East African Breweries Plc (EABL). On December 14, 1922, the first batch of beer made from our then-makeshift brewery at Ruaraka was delivered to The Stanley. The making of that brew 100 years ago was a painstaking venture. Charles Hurst, who founded the company with his brother George, had studied the manual that came with the equipment he had brought from London by ship. That beer was made with water from a well, with the most important ingredient being malt extracts. Through ingenuity, innovation and agility, the company that would later become EABL…

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