By Santi Jiménez Uganda is usually marketed by Uganda Tourism (UTB) through its website and at some international exhibitions according to its budget. UTB primarily markets tourism activities especially wildlife and cultural trips, but excludes other business opportunities like coffee, tea, agricultural products, mining, construction and others. The latter business opportunities are only left to specialized public and private bodies who market them in an independent manner, but even these are greatly financially constrained. Therefore, the tourism marketing norm in Uganda is a single focus on wildlife and marketing is done independently by each sector. Uganda, like any country, must…
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