Jumia’s Resurgence: E-commerce Startups Sees its Stock Soar as it Reclaims its $1bn Valuation.

Jumia, Africa’s pioneering e-commerce platform, has experienced a remarkable resurgence in its stock price, surging 55% over the past five days. This rally has lifted the company’s market value to $1.32 billion, signalling renewed confidence among investors as Jumia works to reposition itself for future growth. Founded in 2012, Jumia was celebrated as Africa’s first unicorn in 2016 after raising $200m, achieving a valuation of over $1 billion as it revolutionised online shopping on the continent. The company initially thrived by offering a wide range of products, from electronics to fashion, and quickly expanded its operations across multiple African countries. …