Zeus The Agency’s Jeffrey Amani: The New Ad Agency Boss Eating the Big Agencies’ Bread In this no-holds-barred conversation, Jeffrey Amani, the Founder and Executive Creative Director of Zeus The Agency, shares the untold story behind one of Uganda’s fastest-rising creative powerhouses. From a bold entry into advertising after winning Kenya’s 2007 IAAF mascot design competition, to a career-defining move to Uganda and a dramatic leap from agency life into entrepreneurship, Amani opens up about the creative, cultural, and commercial realities of building an agency from scratch.

Candid and compelling, Amani unpacks the philosophy behind #TheZeusWay—a relentless commitment to speed, quality, and consistency—and reflects on what it takes to lead Gen Z creatives, earn client trust, and stay sane in a high-pressure, fast-turnaround industry. He also doesn’t shy away from calling out client-agency dynamics, Uganda’s work ethic culture, and the myths surrounding Gen Z entitlement and success. Part of our MadMen of Uganda feature series, this interview is a powerful reminder that today’s new-age agency leaders are not just designers or strategists—they’re builders, mentors, and bold challengers of convention. Curiously, on many of your platforms—from LinkedIn to…