By Colin Asiimwe In reference to an excerpt in Seth Godin’s book titled; This is Marketing, marketing is defined as a fundamental element in the decision-making process, as it is everywhere and a part of our day to day activities as we interact with billboards, roadsters, listen to adverts on radio, watch them on TV, read them in newspapers, and via online channels, which cycle goes on and on. Faced with unprecedented times, businesses have had to rethink some of their marketing models to remain relevant and continue to appeal to existing customers or onboard new customers whose behaviors have…
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