Why and How the Nature of Customer Reward is Important in Brand Campaigns

By Nellie Mwandha Customers like a good giveaway or promotion from companies which they receive or consume in form of a product or service. Whereas December is filled with contest campaigns to reward customers, January has back-to-school offers always roaming. While this might seem expected, to companies, this is a valuable marketing technique and a time to emphasize their place in the market. But what is the essence of the customer rewards from the non-business objective? Is it necessary? The best-known way to express how valuable someone is to you is by gifting them. This is similar to companies and…