Africell is currently the third biggest telecom in Uganda with a market share of about 4 per cent, that is around 1 million subscribers altogether.
Since its acquisition of Orange Uganda in May 2014, Africell telecom has been on a drive to map out its market in the internet sub sector but also capture more voice customers.
Just last year, this Lebanese owned company was on a high market drive involving well though internet propositions, voice bundles and country wide trade activations speared headed by its brand ambassadors from the entertainment industry such as David Lutalo, Sheebah Karungi, Bebe Cool and Ziza Bafana.
Talking data, Africell was through out 2017 and January 2018 having an upper hand among the youth thanks to its hugely successful Don’t Be Cheated proposition coupled with its watch and see approach.
“Don’t be cheated has sunk in to the heads of youthful internet users. But that is not all, Africell is going heads-on with Airtel and MTN in matters data. For whatever product those two bring on the market, it comes up with a better version of the same. When they vigorously marketed WTP (WhatsApp, Facebook and Twitter), Africell came up with SWIFT (Snapchat, WhatsApp, Instagram, Facebook and Twitter). When MTN launched Gagaaa Wednesdays, Africell came up with Don’t be cheated Wednesdays always offering a deal better than MTN,
