The smartest way to give back to the community- the classic case of Coca-Cola’s Covid-19 community response in Uganda

In the history of Uganda, there probably has never been any single national cause, that has brought together Uganda and Ugandans alike- individual and corporate, than the Covid-19 fundraising drive. Although the campaign launched by the president is yet to hit its targets of UGX170 billion; by end of June approximately UGX50 billion- UGX17 billion in cash and UGX33bn in kind, including 70 vehicles had been collected- an unprecedented record by all standards. At the height of the campaign- many a time, the public focus was often drawn to the how much question- often missing out on the broader picture…