The colorful paint wars return
By Jeff Winters In January 2017 a Japanese firm had entered an agreement to acquire the assets of what was Sadolin Paints East Africa. The aim, Kansai Plascon Ltd was looking at expanding further into the African market, growing its brand. This acquisition, estimated at US$ 87.5million was eventually confirmed in May 2017, a move that would see the return of the advertising “Paint Wars

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About the Author

Muhereza Kyamutetera is the Executive Editor of CEO East Africa Magazine. I am a travel enthusiast and the Experiences & Destinations Marketing Manager at EDXTravel. Extremely Ugandaholic. Ask me about #1000Reasons2ExploreUganda and how to Take Your Place In The African Sun.

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