The Colorful Paint Wars return

By Jeff Winters

In January 2017 a Japanese firm had entered an agreement to acquire the assets of what was Sadolin Paints East Africa. The aim, Kansai Plascon Ltd was looking at expanding further into the African market, growing its brand. This acquisition, estimated at US$ 87.5million was eventually confirmed in May 2017, a move that would see the return of the advertising “Paint Wars