TBWA Uganda to continue as lead agency for MTN Uganda as MTN Group awards Omnicom another 3-year contract Since taking over the MTN account, TBWA Uganda has in the last three years run a number of market-shaking campaigns for MTN, the largest telco in Uganda.

South African-based communications giant, MTN Group on November 23rd, 2020 named Omnicom Group as its lead advertising agency partner across its 21-country footprint in Africa and the Middle East. The deal means that TBWA Uganda, which is the lead agency partner for Uganda, will continue handling one of the most lucrative communications accounts, said to be in hundreds of millions in monthly retainer revenue. TBWA Uganda, which is part of the Omnicom Group, started working on the MTN account on 1st July 2017, inheriting the account from South Africa headquartered Metropolitan Republic. In a media statement sent to this website,…