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TodaySunday, May 10, 2026

Peter Magona

Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.
Peter Magona believes the future of advertising will be decided by how quickly agencies learn to work with AI, not fight it. With clients already using powerful tools, he argues that relevance now depends on integration, combining human insight, strategic judgment, and creative instinct with AI’s speed, scale, and analytical power before the gap becomes impossible to close.

AI, Automation & the Future Adman: How Technology Will Rewrite the Advertising Industry

If the first four parts of this MadMen, Dreamers and Deal-Makers series were about the machine, how it was built from accidents, battered by economics, bruised by burnout, and handed to a
December 16, 2025
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.
Uganda’s advertising veterans sit at familiar desks, but the industry around them has transformed. Once fuelled by fat retainers and overflowing media commissions, agencies now battle thin scopes, shrinking budgets, and relentless pressure to do more for less. Amid late payments, eroded ethics, and generational tension, leaders fight to protect creativity, integrity, and value. This is the quiet, stubborn struggle to keep an old machine alive on fading fuel.

An AD Agency Industry in Pain: Broken Retainers, Shrinking Budgets and the Fight for Value vs Ethics

If part one of MadMen, Dreamers and Deal-Makers was about how Uganda’s advertising giants stumbled into the industry, this part, which is precisely part two, reminds you of what happened after they
December 11, 2025
A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.
A photo collage of Jeffrey Amani, Adris Kamuli, David Case, Peter Magona, Daniel Ligyalingi, Rommel Jasi, Alemu Emuron, and Joshua Kamugabirwe. Uganda’s ad industry was built by “accidentals” who wandered in through cricket pitches, rugby chats, art schools, and random interviews. With no clear pipeline, they learned by doing, then became founders, mentors, and standards-setters—turning side doors into institutions and asking how to keep luck alive, but kinder, for others today.

MADMEN, DREAMERS, AND DEAL-MAKERS – The Accidental Admen: How Uganda’s Creative Giants Found Their Way into the Industry

If Uganda had built a proper advertising pipeline, this story would be very boring. There would be brochures in Senior Six career offices defining “account management.” Parents would nod proudly when their
December 10, 2025
Peter Magona, Managing Director of TBWA\Uganda, in various settings including team meetings, award celebrations, and office portraits, reflecting his leadership in the advertising industry.
Peter Magona, Managing Director of TBWA Uganda, has navigated a remarkable journey from pharmacy to advertising, building brands with a focus on strategy, consistency, and the long game. For him, the true client is always the brand — and success is measured not just in ROI, but in return on relationships.

Q&A𑗅Peter Magona: The Pharmacist-Turned-Strategist Dispensing Kick-ass Campaigns

Let’s start with your personal journey. Before we dive into your leadership in the advertising world, help us understand the man behind the title. What’s your background, and how did you end
September 6, 2025
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Albert Mucunguzi (centre) the TBWA\Uganda Chief Operating Officer together with Edward Nimusiima, Copywriter (left) and Francis Kiiza (Art Director), display the 7 awards won at the just-ended The Silverback Awards.

TBWA\Uganda ‘disrupts’ inaugural The Silverback Awards: chest-thumps away with 7 advertising awards out of the 13 open-for-competition categories

TBWA\Uganda, The Disruption Company® has won, 7 out of the 13 open-for-contest award categories in the just-ended inaugural Silverback Awards. The Uganda Creative and Media Awards (Silverback Awards) are an initiative by
November 17, 2022
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LEFT-RIGHT: Luca Gallarelli, the Group Chief Executive Officer, TBWA South Africa; Bernice Samuels, MTN Group Executive for Marketing; Peter Magona, TBWA Uganda Managing Director and David Case, TBWA Uganda Founding Partner.

TBWA Uganda to continue as lead agency for MTN Uganda as MTN Group awards Omnicom another 3-year contract

South African-based communications giant, MTN Group on November 23rd, 2020 named Omnicom Group as its lead advertising agency partner across its 21-country footprint in Africa and the Middle East. The deal means
December 2, 2020

 

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