Ykee Benda

Traditional media- especially newspapers are fighting for their life, in the face of the internet. But not just newspapers alone, even radio and television have heard to reinvent themselves to remain relevant to not only the consumers, but also the advertisers. A June 2018 study by research firm, Ipsos, for example showed that there was nearly twice the number economically active Ugandans (ABC1C2 class) relying on the internet for information, that there was for newspapers. But perhaps, the greatest weapon that the internet has brought about, is liberalizing the airwaves- so to speak. As such everybody now is a journalist;…