Traditional media- especially newspapers are fighting for their life, in the face of the internet. But not just newspapers alone, even radio and television have heard to reinvent themselves to remain relevant to not only the consumers, but also the advertisers. A June 2018 study by research firm, Ipsos, for example showed that there was nearly twice the number economically active Ugandans

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About the Author

Pearl Elisabeth Kitimbo is a Travel and Lifestyle writer at the CEO East Africa Magazine; a digital marketer and travel enthusiast.

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