East Africa Breweries Limited last week released its results for the first six months of its FY2024, showing that it registered an impressive 16% growth in net sales revenue from KShs57.3 billion to KShs66.5 billion. FY2024 runs from July 2023 to June 2024. 63% of this revenue (KShs41.9 billion) came from Kenya; 22% from Uganda (KShs14.63 billion) and 15% (KShs9.98 billion) from Tanzania. More importantly for Uganda Breweries Limited, the EABL subsidiary in Uganda, the results show that of all EABL country operations, Uganda registered the strongest net sales revenue growth in the 6 months to December 2023. Uganda’s net…
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Uganda Breweries Ltd (UBL) brands Smirnoff and Johnnie Walker won big, across the 12 categories at the third annual Uganda Marketing Excellence Awards (UMEAS) 2023 organised by the Evolve Group Africa. The UMEAS recognise the exceptional work of marketers, as they cover every facet of marketing profession including sustainability, communications, branding, advertising, digital and public relations. John Paul Okwi, the jury president, said this year’s winners were chosen based on alignment to strategy (set objectives and budget spent), execution(creativity and problem solving abilities), as well as return on investment (business impact) Investment.“Marketing is where creativity meets strategy and tonight, we…
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