Edna Torana, Scanad Uganda’s new Country Lead, did not come to the top of Uganda’s advertising industry by being parachuted into power. She came up the hard way — through client meetings that ran late, briefs that changed mid-stream, and campaigns that only succeed when both the numbers and the narrative work. She entered advertising the way many great agency leaders do: close to the work and close to the client. Over the last 15 years, she has built her reputation across some of the most demanding sectors in the economy — finance, telecoms, FMCG, health and social marketing, insurance,…
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Candid and compelling, Amani unpacks the philosophy behind #TheZeusWay—a relentless commitment to speed, quality, and consistency—and reflects on what it takes to lead Gen Z creatives, earn client trust, and stay sane in a high-pressure, fast-turnaround industry. He also doesn’t shy away from calling out client-agency dynamics, Uganda’s work ethic culture, and the myths surrounding Gen Z entitlement and success. Part of our MadMen of Uganda feature series, this interview is a powerful reminder that today’s new-age agency leaders are not just designers or strategists—they’re builders, mentors, and bold challengers of convention. Curiously, on many of your platforms—from LinkedIn to…
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From creating culturally resonant work for top-tier clients such as MultiChoice (DStv, GOtv), Coca-Cola, UBL , Emirates, Uganda Baati, Ugachick, Pride Bank, Mastercard, Unicef, UNCD and flagship initiatives like the Rotary Cancer Run and Run for the Nile, Maad has consistently positioned itself as a pacesetter of creativity and professionalism. The agency’s commitment to brave ideas and world-class storytelling has earned it regional recognition, sweeping industry awards that validate its status as a leading light in East Africa’s advertising space. Yet for Adris, the real legacy goes beyond trophies—it lies in mentoring Uganda’s next generation of creative leaders, professionalising agency…
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In a notable development within Uganda’s advertising industry, The Partnership Africa has entered into a strategic collaboration with Zeus The Agency and Simply Black Media to oversee the Airtel Uganda…
