When the ballroom lights rose at Golf Course Hotel Kampala during the 2025 Silverback Awards, one agency dominated the stage, the conversation, and eventually the headlines. MAAD McCann, already regarded as one of Uganda’s most versatile creative powerhouses, delivered a sweeping performance that placed it unmistakably at the pinnacle of the region’s advertising and marketing industry. The agency walked away with the prestigious Agency of the Year title, major category wins, key craft recognitions, and individual honours that underscored both its internal talent and its formidable approach to creative problem-solving. But behind the public celebration lies a deeper story—one powered…
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As founder, partner, and now chairman of multiple agencies within the TBWA\Omnicom Africa network, Case has championed local talent, stood toe-to-toe with multinational giants, and helped establish industry bodies like the Uganda Advertising Association. In this conversation with Muhereza Kyamutetera, he reflects on defining campaigns, the importance of mentorship, the pressures of leadership, and his vision for positioning Uganda as a continental hub for world-class creative work. What was the Ugandan advertising scene like when you first got involved? Back in 1988, I had the fantastic opportunity to intern at MCL McCann, where I had the privilege of working alongside…
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