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    Tourism marketing

    Four Years Later: Why the Explore Uganda–Pearl of Africa Brand Has Struggled to Carve a Niche

    Brian EmorutHospitality & TourismNews & AnalysisFebruary 24, 2026February 24, 2026

    When Uganda Tourism Board (UTB) launched Explore Uganda – The Pearl of Africa on January 21, 2022, at Kololo Ceremonial Grounds, it marked what was presented as a bold new…

    Trevor Ariho appointed to Chair Internal Planning Committee for 6th Presidential CEO Retreat

    Paul MurungiThe Big StoryAugust 19, 2025August 19, 2025

    Trevor Ariho, Chief Executive Officer of the League of East African Directors (LEAD), has been appointed to chair the Internal Planning Committee for the 6th Bi-Annual Presidential CEO Retreat. Ariho…

    Tourism Sector 2025/26 Budget Cuts: Government Should Put Money Where Its Mouth Is

    Muhereza KyamuteteraHospitality & TourismThe Big StoryThought LeadershipFebruary 10, 2025February 12, 2025
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